| dc.description.abstract | Purpose: This study aims to provide bank management in the banking industry
with a useful insight into the bank selection determinants of a profitable major
segment of garment owners. It is motivated by the need to address the limitations of
the studies in this field.
Methodology: Exploratory factor analysis has been employed to examine a sample
of 176 garment owners as respondents in the capital of Dhaka and its outskirts of the
citychosen from selected commercial banks using a convenience sampling method.
The respondents are reached by employing prior appointments withthe designed
questionnaire at the various bank’s premises, garment owner’s offices, and their
homes. Respondent's feedback is analyzed and presented through the Factor
analysis, Multiple Regression Analysis, and ANOVA One-way Test.
Findings: The research finding showed that “Promises and guarantees made by the
bank” “Price offering (incl. terms and conditions)”, and “Range of services and
their features” are very important three factors for the garment owners in
Bangladesh.
Limitations: The study focuses only on some commercial banks ignoring all other
types of banks operating in Bangladesh.
Practical Implications: The study has made recommendations to understand the
banking behavior in identifying the appropriate marketing strategies needed to
attract new customers and retain the existing profitable major segment of garment
owners.
Originality: The findings of the study clearly showed and explained the concern of
how garment owners, a profitable major segment for banks, choose their banks
other than the customer as a whole. | en_US |
