| dc.description.abstract | Purpose: This study plans to identify the competitive business position of Jamdani Saree and
Jamdani accessories of Bangladesh and also investigates the specific reasons of export decline
of Jamdani and its diversified products in the recent years.
Methodology: This qualitative research has used Braun & Clarke (2006) thematic technique
along with Michel E. Porter‘s (1979) five forces of competitive position analysis to analyze,
cross & develop the themes and identify the research objectives.
Findings: Findings of the first objective revealed that Jamdani holding medium competitive
advantages over others products among its industry. Another objective, identified some
specific causes of export decline such as coordination gap among players, unaware about
buyer‘s tastes, complex export procedures, lack of incentives, shortage of skilled weavers, low
product diversification, lack of capitals and insufficient promotional activities.
Practical Implications: Jamdani export was contributing significantly even in the FY2011-
2012, after that its official export volume has declined at such a rate that no record of export
of Jamdani and its diversified products has found in the list of Export Promotion Bureau of
Bangladesh. This study will give insights to the policy makers and stakeholders to solve the
identified problems of this sectors thus open way for increasing the export of Jamdani
products.
Originality: In spite of being a GI product in Bangladesh, there were conducted few research
on Jamdani and none of them related on the potentiality of Jamdani as business products and
also no research investigated the export decline reasons of Jamdani from Bangladesh in the
recent years.
Limitation: Though this study has tried to include all stakeholders but due to complexities
created by Covid-19, some stakeholders were missed. | en_US |
