| dc.description.abstract | Purpose : Choosing a career is vital for every individual as people spend
a large part of their life by working. The purpose of this study is to
identify the impact of different influential groups on choosing the career
of an individual and assess the priority of the individuals regarding job
selection.
Methodology: As this paper is based on primary data, the data has been
collected through a questionnaire and analyzed by SPSS.
Findings: From the study, it is found that relationship exists between
gender and various influential parties like family members,
colleagues/mentors, classmates, etc. It also reveals that nowadays males
are more likely to be influenced by their friends and classmates in
choosing their career, whereas the role of a family member in career
determination plays a vital role for females. Furthermore, in the second
hypothesis, it has been proved that there is a significant relationship
between priority in selecting job and gender. Here it has been found that
both male workers are mainly inclined by the image of the organization
but female workers tend to influenced by the location of the organization
in case of selecting a job.
Limitation: It would be better if we could collect more peoples’ insights
through interview along with questionnaire survey. But it will be more
time consuming. But it can be avenue for further research initiation for
more elaborate information.
Implication: This paper will be helpful for the HR manager to formulate
the job circular with motivating information in terms of gender.
Originality/Value: In the previous research works, the influence of
classmates and friends in career choice are been ignored while this paper
reveals it. | en_US |
