Browsing Volume 4, 2023 by Subject "Consumer behavior"
Now showing items 1-2 of 2
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The Impact of Mobile Financial Service (MFS) on Consumer Behavior in Bangladesh
(Faculty of Business Studies, BUFT, 2023-09-01)Purpose: The study's goal is to investigate the impact of mobile financial services on consumer behavior in Bangladesh so that MFS companies can focus on different factors that attract consumers to MFS and consumers can ... -
Socio-Demographic Factors Influencing the Use of Food Delivery Applications (FDA): An Empirical Study
(Faculty of Business Studies, BUFT, 2023-09-01)Purpose: The paper aims to analyze the consumer profile and the impact of sociodemographic factors on reasons to use Food Delivery Applications (FDA) in an emerging economy, Bangladesh. Methodology: The study used a ...