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Understanding Customer Gratification Regarding ‘Aarong’ in Dhaka City
(Faculty of Business Studies, BUFT, 2020-08-01)
Purpose: The inevitable important of satisfied customer for successful
organization is significant. It infers Local Enterprise like Aarong to
initiate the analysis of their customer satisfaction characteristics. The
study ...
The Extended Components of Service Marketing Mix and Its Effects on Garment Customer Satisfaction in Banks
(Faculty of Business Studies, BUFT, 2022-08-01)
Purpose: The only objective of this research is to look at how extended components of the
marketing mix in commercial banks affect garment customer satisfaction in Bangladesh.
Methodology: A descriptive research approach ...
Factors Affecting Customer Satisfaction of Online Taxi Services in Dhaka City
(Faculty of Business Studies, BUFT, 2020-08-01)
Purpose: Overall purpose of this research is to investigate the factors
affecting customer satisfaction of Online Taxi Services by an online taxi
services providing companies in Dhaka City.
Methodology: Here, the ...