Browsing BUFT Journal of Business and Economics (BJBE) by Subject "Customer Satisfaction"
Now showing items 1-3 of 3
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The Extended Components of Service Marketing Mix and Its Effects on Garment Customer Satisfaction in Banks
(Faculty of Business Studies, BUFT, 2022-08-01)Purpose: The only objective of this research is to look at how extended components of the marketing mix in commercial banks affect garment customer satisfaction in Bangladesh. Methodology: A descriptive research approach ... -
Factors Affecting Customer Satisfaction of Online Taxi Services in Dhaka City
(Faculty of Business Studies, BUFT, 2020-08-01)Purpose: Overall purpose of this research is to investigate the factors affecting customer satisfaction of Online Taxi Services by an online taxi services providing companies in Dhaka City. Methodology: Here, the ... -
Understanding Customer Gratification Regarding ‘Aarong’ in Dhaka City
(Faculty of Business Studies, BUFT, 2020-08-01)Purpose: The inevitable important of satisfied customer for successful organization is significant. It infers Local Enterprise like Aarong to initiate the analysis of their customer satisfaction characteristics. The study ...