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Impact of Social Media on Consumer Buying Behavior through Online Value Proposition: A Study on E-Commerce Business in Bangladesh
(Faculty of Business Studies, BUFT, 2020-08-01)
Purpose: The research aims at how social media influences consumer
buying behavior through the online value proposition. The study
considers the integrated digital platform to be utilized for sophisticated
business ...
Socio-Demographic Factors Influencing the Use of Food Delivery Applications (FDA): An Empirical Study
(Faculty of Business Studies, BUFT, 2023-09-01)
Purpose: The paper aims to analyze the consumer profile and the impact of
sociodemographic factors on reasons to use Food Delivery Applications (FDA)
in an emerging economy, Bangladesh.
Methodology: The study used a ...