| dc.description.abstract | The dynamics of markets, technology, and competition have brought changes to virtually every market sector and have made new product development one of the most powerful business activities. The monumental changes that constantly impact commerce have forced companies to innovate with increasing speed, efficiency, and quality. In turn, this has made new product development one of the most complex and difficult business functions in anywhere. A firm's new product development efforts are shaped by its size, as well as the nature of the industry in which it operates. New products may be defined as any product, service, or idea not currently made or marketed by a company, or which the consumer may perceive as new. Many types of new products exist, from never-seen-before products. Various studies suggest that between 50 and 80 percent of new products fail-the greater the rate of new product development, the higher the failure rate. Although there are numerous reasons why new products fail, faulty management and
planning are at the core of most failures. Therefore, managing the new product development process is a key to a healthy organization. | en_US |
