Browsing by Subject "E-commerce"
Now showing items 1-2 of 2
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Impact of Social Media on Consumer Buying Behavior through Online Value Proposition: A Study on E-Commerce Business in Bangladesh
(Faculty of Business Studies, BUFT, 2020-08-01)Purpose: The research aims at how social media influences consumer buying behavior through the online value proposition. The study considers the integrated digital platform to be utilized for sophisticated business ... -
Socio-Demographic Factors Influencing the Use of Food Delivery Applications (FDA): An Empirical Study
(Faculty of Business Studies, BUFT, 2023-09-01)Purpose: The paper aims to analyze the consumer profile and the impact of sociodemographic factors on reasons to use Food Delivery Applications (FDA) in an emerging economy, Bangladesh. Methodology: The study used a ...