Browsing by Author "Redwanuzzaman, Dr. Md."
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Determinants of Garment Owners’ Perception in Selection of Banks: Evidence from Bangladesh
Redwanuzzaman, Dr. Md.; Hossain, Md. Kamal; Rana, Masud (Faculty of Business Studies, BUFT, 2021-08-01)Purpose: This study aims to provide bank management in the banking industry with a useful insight into the bank selection determinants of a profitable major segment of garment owners. It is motivated by the need to address ... -
The Extended Components of Service Marketing Mix and Its Effects on Garment Customer Satisfaction in Banks
Redwanuzzaman, Dr. Md. (Faculty of Business Studies, BUFT, 2022-08-01)Purpose: The only objective of this research is to look at how extended components of the marketing mix in commercial banks affect garment customer satisfaction in Bangladesh. Methodology: A descriptive research approach ...