Browsing by Author "Moury, Zannatul Ferdous"
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Women’s Impulsive Buying Behaviour towards Clothing: In-store Shopping Context
Moury, Zannatul Ferdous (Faculty of Business Studies, BUFT, 2023-09-01)Purpose: This study attempts to examine the factors influencing women’s impulsive buying behaviour towards clothing at the context of in-store shopping. Methodology: This study is quantitative in nature. Adopting online ...