Browsing by Author "Hossain, Imran"
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Impact of Social Media on Consumer Buying Behavior through Online Value Proposition: A Study on E-Commerce Business in Bangladesh
Amin, Md. Al; Nowsin, Nadia; Hossain, Imran; Bala, Tapas (Faculty of Business Studies, BUFT, 2020-08-01)Purpose: The research aims at how social media influences consumer buying behavior through the online value proposition. The study considers the integrated digital platform to be utilized for sophisticated business ...